Vancouver band Jo Passed are preppring for the release of their new album Their Prime, which is slated to land May 25th on the Sub Pop label. They have also given the video treatment to their single ‘MDM’. Directed by Eleanor Petry, the cheeky video features multiple scenarios of phone pics being taken, even one sexy shot of a gorilla. The decorative set design adds to the stylistic chic of the visuals with a bigger message meant to be discovered.

In a press statement regarding the video, Jo Hirabayashi elegantly wrote:

“Something something, on my phone too much, something something, marshall mcluhan, something something, stanley kubrick, something something, the medium is the message, something something, ouch my insides.”