Norwegian artist Jenny Hval has never been one to take a conventional approach to music or the accompanying visuals. Having released her acclaimed Blood Bitch album in 2016, she now unveils the video for the song ‘The Great Undressing’. Definitely not something that you want to watch at work, the vid revolves around a woman who goes through her normal life in the nude. This includes doing random things like biking, clubbing, attending birthday parties and just having a bite to eat at a local take away.

Explaining the concept of the video, director Marie Kristiansen wrote:

“I don’t want to overcomplicate the message; it’s my opinion that the audience should interpret this film as it suits them. I will, however, tell you what inspired me to make the film. From an intellectual point of view I was intrigued by what would happen if you watched a naked woman totally ignorant about her own nudity going about a normal day. Would she be perceived as a sexual object? Or would her nakedness and femininity become something ordinary and natural? I have not tried to steer the film in the direction I thought was right, it´s more of an experiment that you should be the judge of. From a spiritual point of view the film explores loneliness and isolation in a world where capitalism and blending in are the two ruling factors.”