Actor James McAvoy is the face of the latest Prada menswear fall/winter 2014 campaign. Shot by renowned photographer Annie Leibovitz, the stark contrast of an industrial setting amidst a stone filled coastline and sea serves as the perfect backdrop for this breath-taking imagery. The inspiration behind the shoot was drawn from the German avant-garde era. Also capturing video footage of behind the scenes, the vid features the track “Seaworld I” by Ben Frost. Have a look.