Placing an emphasis on the now generation of young movers and shakers, German brand HUGO Hugo Boss taps photographer Harley Weir for their spring/summer 2017 campaign. Luka Sabbat, Anwar Hadid, along with Wyatt and Fletcher Shears are some of the people starring as the California desert serves as the backdrop. The new collection includes floral printed suiting, tapered chinos, water-repellent trench coats and sleek bomber jackets. The cooled down tones are reflective of the coming transition into the new season.