Supermodel and actress Cara Delevingne joins PUMA as the face of their new Do You campaign. Directed by Rihanna, images of Delevingne strolling through New York City in various activewear pieces are also accompanied by studio shots which features the UK model flexing her fit figure.

Touching on the campaign, Cara Delevingne wrote:

“It’s not about finding yourself. It’s good to be inspired and look up to people, but to really find out what makes you happy, no matter what that is, don’t follow the crowd. Don’t do what other people do because everyone else is doing it. If you want to go against the grain, don’t be scared to, because if that’s what makes you happy, it doesn’t matter.”

The Do You campaign also comes at the heels of the recently unveiled Fenty by Rihanna campaign, which is clearly aimed at adding a dose of spice to the athletic brand.