We’re convinced that there is something in the water of Sweden which contributes to the massive amounts of pop artists springing out of the country. Whilst Sweden continues to reign in terms of the big, stadium pop sound, there are also acts taking the style in slightly different directions. Gothenburg’s Jenny Gustafsson records under the moniker of I Grow Paper Wings. Introducing an experimental carving of pop with her single ‘Closer’, released back in March of this year, Gustafsson has dropped her new single ‘Run’ via the GBG ART POP imprint. Self-produced, the track is a sparkling, fairy tale-like gift of icy and imaginative Nordic pop that definitely doesn’t sound like anything currently out. You can listen to ‘Run’ down below.